Strategy consulting

Strategic brand management as the foundation for successful communication

A clear brand and marketing strategy lays the groundwork for successful communication. It defines positioning, target audiences, brand identity and strategic guidelines, thereby also forming the basis for collaboration with agencies and other communication service providers.

FRANCIS DRAKE supports companies and public sector clients with strategic issues relating to branding, marketing and communication.

In doing so, we combine our many years of experience in marketing, communication and agency work with the expertise of selected strategy and brand specialists from our partner network.

Our strategy consultancy

Depending on the task at hand and the initial situation, we advise and support clients in the following areas, amongst others:

• Mission statement and corporate strategy
• Brand architecture and portfolio
• Brand identity
• Brand positioning
• Brand strategy
• Branding strategy
• Marketing strategy
• Multi-channel strategy
• Strategic digital consultancy

That said, we do not necessarily develop all strategic approaches ourselves. For specialised tasks, we collaborate with experienced strategy and brand experts with whom we have already successfully carried out projects.

The aim is to establish a clear strategic foundation for brand management, marketing and communication – and thus also for the selection, commissioning and management of the appropriate agency partners.