Marketing training

Stand on an equal footing with your agencies

In large marketing teams or departments, employees do not always have the same level of expertise when it comes to working with their advertising agencies and communications service providers in day-to-day business. Allow us to assist you and make use of our long-standing experience on the agency side right at the interface between the customer and agency. Educate yourself and your team on all matters that concern communications regulations and principles of cooperation.

In workshops lasting one or several days – depending on the required level of detail and scope – and using numerous real-life examples as well as practical exercises, you can find out everything you need to know about the following overarching topic areas:

  • A-Z of general principles for cooperation
  • Agency contracts and remuneration
  • Creation of agency briefs
  • Agency costs, cost handling, benchmarking
  • Costs for photography, video and radio
  • Costs for pre-press printing and production
  • Assessment of media and digital services
  • Agency management
  • Assessment of agency services
  • Compliance
  • Other topics on request

All participants receive a compilation of all topics discussed at the end of the event. We are also more than happy to answer any questions afterwards.