Digital expertise in agency selection and
agency consultancy
Digital expertise as a key factor in modern agency selection
Digital expertise is now one of the key requirements for agencies and communications service providers. That is why we take digital issues into account when searching for and selecting agencies, in public tenders and in the development of agency models.
The decisive factor here is not whether an agency describes itself as ‘digital’. What matters is which digital competencies are required for the specific task at hand and how well an agency meets these requirements.
Which digital competencies do we take into account when selecting an agency?
Depending on the task, we assess competencies in areas including:
- Digital strategy and digital communication
- Social media and content
- Performance marketing
- SEO and GEO
- SEA and paid media
- e-commerce and e-retail
- Data, analytics and tracking
- Marketing automation and CRM
- Technology and digital platforms
- Artificial intelligence in marketing
Which agency is best suited to the digital requirements?
Not every company needs a specialised digital agency. Digital expertise can also form part of an integrated creative agency, media agency, performance agency or an agency model involving several specialised partners.
We therefore first examine the specific requirements and use these to determine which skills and which type of agency are needed.
Our aim remains the same: to find the agency or combination of agencies that is a good fit, both in terms of expertise and structure, for the client’s project.
