Why Francis Drake?
What sets FRANCIS DRAKE apart from other pitch consultancy firms?
FRANCIS DRAKE combines in-depth knowledge of the agency market with many years’ experience in agency selection, agency remuneration, agency contracts and public tenders for marketing and communications services.
We advise exclusively on behalf of clients and are independent of agencies and agency networks. Our aim is not simply to find any good agency, but to find the agency whose expertise, experience, team and working methods best match the requirements of the client in question.
1. We know the agency market
Making an informed choice of agency requires a thorough understanding of the market. Our database comprises more than 6,000 agencies and communications service providers. Added to this are our personal network within the agency market and the experience gained from having supported more than 200 agency selection processes. This enables us to systematically analyse the relevant agency market and specifically identify the providers best suited to the task at hand.
2. We know agencies from our own experience
Our team has a combined total of more than 50 years’ experience in marketing, communications, agencies and pitch consultancy.
We therefore have an in-depth understanding not only of the agency market, but also of how agencies operate: their structures, processes, areas of expertise, remuneration models and the factors that underpin a successful partnership between client and agency.
3. We are independent
FRANCIS DRAKE works exclusively for companies and public sector clients.
We have no commercial relationships with the agencies we analyse, recommend or include in selection processes.
Our recommendations are therefore based solely on our clients’ requirements and the agencies’ professional suitability.
4. We combine market knowledge with a structured selection process
A successful agency selection requires both: the right candidates and a professional selection process.
We support our clients from defining requirements and searching for agencies, through briefing, evaluation and the pitch, right through to remuneration, contracts and the structure of the subsequent collaboration.
The aim is not to make selection processes as extensive as possible. They should be structured in such a way that clients can make a well-founded and transparent decision with a reasonable amount of effort.
5. We are familiar with public procurement procedures
A particular focus of our consultancy lies in public tenders for marketing and communications services.
FRANCIS DRAKE has supported more than 70 public tenders and procurement procedures and is regarded by the GWA as one of the leading pitch consultancy firms in the public sector.
In doing so, we combine the requirements of public procurement procedures with specific knowledge of the agency market, as well as the evaluation of strategy, creative work, consultancy, media and other communication services.
Your benefits at a glance
- in-depth overview of the relevant agency market
- targeted identification of suitable agencies and communications service providers
- independent and objective agency evaluation
- structured and practical selection processes
- high comparability of agency services and remuneration models
- experience gained from more than 200 agency selection processes
- specialised expertise in public tenders and procurement procedures
- Savings in time and resources for marketing, procurement and contracting authorities
In short: FRANCIS DRAKE helps companies and public sector clients find the agency that is the right fit both professionally and financially – independently, in a structured manner and based on comprehensive knowledge of the agency market.
