About us
Independent pitch consultancy with in-depth knowledge of the agency market
FRANCIS DRAKE is an independent pitch consultancy for businesses and public sector clients. Since 2013, we have been supporting our clients in selecting, commissioning and working with advertising agencies and communications service providers.
We advise exclusively on behalf of clients and are independent of agencies and agency networks. Our recommendations are based on our clients’ individual requirements and the agencies’ professional suitability.
Experience from over 200 agency selection processes
Our consultancy combines more than 50 years of collective experience in the communications industry with the experience gained from over 200 agency selection processes we have supported
Our clients range from family-run businesses and medium-sized enterprises to national and international corporations and public sector clients.
We place particular emphasis on the public sector. Here, we have supported more than 70 public tenders and procurement procedures for marketing and communications services and are regarded as leaders in Germany by the GWA (Gesamtverband Werbeagenturen, the German Association of Advertising Agencies).
Knowledge of more than 6,000 agencies and communications service providers
Making an informed choice of agency requires a thorough understanding of the agency market. Our database comprises more than 6,000 advertising agencies, creative agencies, digital agencies, media agencies and other specialist communications service providers. And this number is constantly growing. Added to this are our personal network within the agency market and the experience gained from ongoing agency searches, selection processes and tenders.
This enables us to identify, for each specific brief, the agencies whose expertise, experience, structures and teams best match the client’s requirements.
Independent consultancy on behalf of clients
FRANCIS DRAKE works exclusively for companies and public sector clients. We have no financial ties to the agencies we analyse, recommend or include in selection processes.
This independence forms the basis for an objective and impartial assessment of agencies, communications service providers and bidders in public procurement procedures.
Who is behind FRANCIS DRAKE?
FRANCIS DRAKE was founded in 2013 by Jörg Lüsebrink and Christian Niemeyer, two experienced communications and agency experts. Our team combines many years’ experience in agencies and consultancy with in-depth knowledge of the German agency market. Depending on the task at hand, we are supported by specialists from our partner network.
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