Your consultants

Over 50 years’ experience in marketing, communications and agencies

FRANCIS DRAKE was founded in 2013 by Jörg Lüsebrink and Christian Niemeyer. Together, the two owners have over 50 years’ experience in marketing, communications and agencies, and have supported more than 200 agency selection processes for companies and public sector clients.

Their experience on both the agency and consultancy sides combines in-depth knowledge of the agency market with comprehensive expertise in agency search and selection, public procurement procedures, agency contracts, agency remuneration and agency models.

Jörg Lüsebrink

Jörg Lüsebrink, with more than 12 years’ national and international agency experience as a consultant and new business expert, including at AmmiratiPurisLintas, Springer & Jacoby International, Scholz & Friends, D’Arcy, Young & Rubicam, Grabarz & Partner and Leagas Delaney.

Many years’ experience as a pitch consultant and a long-standing expert in agency screening, specialising in the cross-sector and cross-disciplinary search for and selection of suitable communications partners for advertising clients.

Thanks to his long-standing personal network within the communications industry, Jörg Lüsebrink possesses extensive knowledge of the German agency market and its developments. This market knowledge forms an essential basis for the cross-sector and cross-disciplinary search for and selection of suitable agencies and communications service providers. As a result, his clients often receive key agency information long before it appears in the trade press – something his clients greatly appreciate, as it represents a genuine USP. In 2013, he founded the pitch consultancy FRANCIS DRAKE together with Christian Niemeyer.

Christian Niemeyer

Christian Niemeyer, with over 18 years’ experience as a consultant at renowned German and international, owner-managed and network agencies, including BLÖCK NAGEL, Heinemann Nagel Blöck, Selby Nolte DDB, hnb.communication.design, ROSEFISH\, TEQUILA\, DNS/DNSi, achtung!, endlichsommer and MyDeer/Zum goldenen Hirschen.

Many years’ experience as a pitch consultant. A long-standing expert in agency screening, specialising in the cross-sector and cross-disciplinary search for and selection of suitable communications partners for advertising clients.

Christian Niemeyer’s in-depth experience at the very interface between clients and advertising agencies, his associated knowledge of the fundamental principles of collaboration in the field of communications, and his expertise in contemporary agency contracts and remuneration systems give his clients the confidence that they are always making the right decisions. In 2013, he founded the pitch consultancy FRANCIS DRAKE together with Jörg Lüsebrink.