Agency management & Agency models
The right agency structure for a successful partnership
As demands on marketing and communication increase, agency portfolios and the complexity of collaboration often grow as well. A suitable agency model establishes clear roles and responsibilities, defines points of contact and enables the efficient management of the agencies involved.FRANCIS DRAKE supports companies and public sector clients in analysing, developing and optimising their agency models and agency management.
In doing so, we combine the experience gained from having supported more than 200 agency selection processes with over 50 years of collective experience in marketing, communications and agencies.
When should an agency model be reviewed?
Existing agency models and agency portfolios should be reviewed in particular when requirements, communication channels or responsibilities change, new agencies are added, or the effort required for management and coordination increases.Typical questions include:
- Do we have the right agency disciplines and expertise on board?
- Are roles and responsibilities clearly defined?
- Is the division of tasks between the lead agency and specialist agencies appropriate?
- Do the interfaces and collaboration between the agencies work effectively?
- Is the internal management and coordination effort appropriate?
- Are we making efficient use of existing synergies and budgets?
Our consultancy services
Depending on the remit and existing agency structure, we provide support in areas including:- Analysis and optimisation of existing agency portfolios
- Development of suitable agency models
- Definition of roles, responsibilities and interfaces
- Allocation of tasks between lead and specialist agencies
- Optimisation of collaboration and agency management
- Assessment of agency performance
- Reduction of management and coordination effort
- Identification of missing skills and agency disciplines
